DIWO Email Art and Curation Project

Description

By Marc Garrett, Ruth Catlow:

"The term “DIWO (Do It With Others)” was first defined in 2006 on Furtherfield's collaborative project Rosalind - Upstart New Media Art Lexicon (since 2004) [12]. It extended the DIY (Do It Yourself) ethos of early (self-proclaimed) ‘net art heroes’, who taught themselves to navigate the web and develop tactics that intervened in its developing cultures.

The word “art” can conjure up a vision of objects in an art gallery, showroom or museum, that can be perceived as reinforcing the values and machinations of the victors of history as leisure objects for elite entertainment, distraction and/or decoration - or the narcissistic expression of an isolated self-regarding individual. DIWO was proposed as a contemporary way of collaborating and exploiting the advantages of living in the Internet age that connected with the many art worlds that diverge from the market of commoditised objects - a network enabled art practice, drawing on everyday experience of many connected, open and distributed creative beings.

DIWO formed as an Email Art project with an open-call to the email list Netbehaviour, on the 1st of February 2007. In an art world largely dominated by elite, closed networks and gatekeeping curators and gallerists, Mail Art has long been used by artists to bypass curatorial restrictions for an imaginative exchange on their own terms.

Peers connect, communicate and collaborate, creating controversies, structures and a shared grass roots culture, through both digital online networks and physical environments. Strongly influenced by Mail Art projects of the 60s, 70s and 80s demonstrated by Fluxus artists' with a common disregard for the distinctions of 'high' and 'low' art and a disdain for what they saw as the elitist gate-keeping of the 'high' art world...’ [13]

The co-curated exhibition of every contribution opened at the beginning of March at HTTP Gallery [14] and every post to the list, until 1st April, was considered an artwork - or part of a larger, collective artwork - for the DIWO project. Participants worked 'across time zones and geographic and cultural distances with digital images, audio, text, code and software. They worked to create streams of art-data, art-surveillance, instructions and proposals in relay, producing multiple threads and mash-ups. (Catlow and Garrett, 2008)

'The purpose of mail art, an activity shared by many artists throughout the world, is to establish an aesthetical communication between artists and common people in every corner of the globe, to divulge their work outside the structures of the art market and outside the traditional venues and institutions: a free communication in which words and signs, texts and colours act like instruments for a direct and immediate interaction.' (Parmesani 1977)

So it made sense that the first DIWO project should be a mail art project that utilised email, enabled by the Internet; a public space with which anyone with access to a computer and a telephone line could use to publish. Because an email could be distributed (with attachments or links) to the inboxes of anyone subscribed to the Netbehaviour email list, subscribers' inboxes became a distributed site of exhibition and collaborative art activity: such as correspondence, instruction, code poetry, software experiments, remote choreography, remixing and tool sharing.

This and later DIWO projects used both email and snail-mail and (in line with the Mail Art tradition) undertook the challenge of exhibiting every contribution in a gallery setting.

The DIWO Email art project was liberally interspersed with off-topic discussions, tangents and conversational splurges, so one challenge for the co-curators was to reveal the currents of meaning and the emerging themes within the torrents of different kinds of data, processes and behaviour. Another challenge was to find a way to convey the insider's - that is the sender's and the recipient's - experience of the work. These works were made with a collective recipient in mind; subscribers to the Netbehaviour mailing list. This is a diverse group of people; artists, musicians, poets, thinkers and programmers (ranging from new-comers to old-hands) with varying familiarity with and interest in different aspects of netiquette and the rules of exchange and collaboration. This is reflected in the range of approaches, interactions and content produced.

In a number of important ways the email inbox guarantees a particular kind of freedom for the DIWO art context, as distinct from the exchange facilitated by the ubiquitous sociability, 'sharing' and 'friendship' offered by contemporary social media. Facebook, Myspace, Google+, etc, provide interfaces that are designed to elicit commercially valuable meta-data from their users. They are centrally controlled, designed to attract and gather the attention of its users in one place in order to monitor, process and interpret social behaviour and feed it to advertisers. As demonstrated during the disturbances of the Summer of 2011, these social media are an extension of the Panoptican and can also become tools of state surveillance and punishment as Terry Balson discovered on being detained for 2 years after being found guilty of setting up a Facebook page in order to encourage people to riot. (BBC News, 2012)

The DIWO Email Art and co-curation project is fully described and documented elsewhere [15] but it is outlined here as it gives an example of how our networked communities may intersect with everyday experience and with mainstream art worlds while also creating their own art contexts. We may be playful, critical, political and may work as possible co-creators with all the materials (stuff, ideas, processes, entities - beings and institutions - and environments) of life. This DIWO approach provides the fundamental ethos for the Furtherfield Media Art Ecologies programme." (http://www.furtherfield.org/features/articles/diwo-do-it-others-%E2%80%93-no-ecology-without-social-ecology)