Crowdsourced Brainstorming

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Ideas Culture Overnight Problem Solving through Twitter


'If two heads are better than one, it’s hard to argue with the premise of crowdsourcing, which taps multiple brains for a common end. Now offering such capabilities overnight is Ideas Culture, an Australian firm that puts creative thinkers around the globe to work via Twitter to solve a client’s problem by morning.

Businesses with a challenge to solve can enlist Ideas Culture’s “Ideas While You Sleep Service” to get a pack of ideas along with an evaluation matrix and implementation plan by 10 a.m. the next morning. After registering, they need only submit their challenge online by 4 p.m. By 6 p.m., Ideas Culture gets the challenge out to its Twitter-based Ideas Agents, who spend 15 to 30 minutes each on the problem. There are more than 200 agents from eight countries on the books, and each earns AUD 100 for four sessions, according to a report in the Age. Problems tackled so far have included recruiting more male customers for a singles matching service and increasing attendance for professional development events, The Age reported. Pricing—normally AUD 880—is now AUD 495 through a special trial offer.

Is there no stopping the power of the Twitter-enabled crowds?" (

Crowdsourcing Names via NameThis


'Kluster-powered NameThis is designed to provide a quick and painless way for innovators to find a market-ready name for their company, product or service. Those with a thing in need of a name begin by posting a request for help and paying USD 99. Members of the community then have 48 hours to suggest names and/or invest points in their favourites. At the end of the 48 hours, NameThis’s system “does some fancy math” and picks three winners. Of the fee paid by the thing’s owner, USD 80 is distributed to those who contributed to the winners: USD 40 goes to the person who picked the first-place name, while USD 10 is shared amongst the influencers on that name; USD 16 goes to the second-place namer, while USD 4 is shared among the influencers on that one; and USD 8 goes to the individual who picked the third-place name, with USD 2 shared among influencers." (