Commodify Inc

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= an artist-run Internet startup producing projects to help individuals capitalize on their online monetary potential.


Description

Marc Garrett:

"Their intention is to correct the imbalance of power in markets where users have no control over the transactions made with their personal data. They have completed various artistic projects and interventions on social media like, Fame Game, Give Me My Data, and Web 2.0 Suicide Machine. The co-founders are Birgit Bachler, Walter Langelaar, Owen Mundy, Tim Schwartz, with additional contributors Joelle Dietrick and Steven Alvarado.

Their new project Commodify.Us, was initiated when Owen Mundy and Tim Schwartz were invited by moddr_ to a residency in their lab in the summer of 2012 - when they were still a part of the WORM collective in Rotterdam. They worked on an initial idea that would succeed previous experiences of their already well-known and respected projects.

Commodify.Us is currently in beta phase. It promises to provide a platform for people to regain control over the commercial exploitation of their own personal data." (http://www.furtherfield.org/features/reviews/commodify-us-our-data-our-terms)


Interview

Marc Garrett interviewed co-founders Walter Langelaar via email for furtherfield.org :

Marc Garrett: Commodify.Us is for people to have greater control over their data. And it works when users export their data from social media websites and upload it to your platform. How will these users gain more control over their data and why is this important?

Walter Langelaar: Commodify.Us provides a platform for you to regain control over the commercial exploitation of your personal data. After exporting your profile data from social media websites and uploading the data to Commodify.Us, you can directly get in contact with interested buyers. On the importance for users I would say that it's part raising awareness surrounding the monetization of profile data, and part creating a platform where people might work out and discuss how to do this themselves.

MG: It proposes to re-imagine the potential of relational data, creating a casting agency for virtual personas. I'm wondering what this may look like?

WL: We were too. In an early stage of the project we played with the idea that peoples' various profiles could function like that within an agency; a client would ask for a specific set of qualities and/or characteristics within a set of profiles, and we could provide for this based on the uploads and their licensing options as set by the user. In the end we abandoned this idea for clarity.

MG: Commodify.Us offers people the opportunity to be part of an economy where interested buyers will pay to use the data supplied, unlike existing social media websites. How does this work?

WL: We are gearing up for a launch where the main goal will be to get a critical mass of around, a 1000 profiles. We anticipate that only with this kind of mass or volume will our initiative take hold with the potential buyers we have in mind, and the same goes for the more creative projects that could use the (open) data. Regarding the open profile data and otherwise licensed profiles that allow for reuse, we are researching the idea of 'Fair Data' (as in Fair Trade) and how to implement this as a profitable protocol for the end-user." (http://www.furtherfield.org/features/reviews/commodify-us-our-data-our-terms)