Cognitive Criterion for Public Support for Policy

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"Cognitive Policy is about the values and ideas that both motivate the policy goals and that have to be uppermost in the minds of the public and the media in order for the policy to seem so much a matter of common sense that it will be readily accepted.

This framework motivates a Cognitive Criterion for Public Support for Policy:

- An effective policy must be popular if it is to stand the test of time and it must be popular for the right reasons, namely because it promotes the right long-term values in the minds of citizens, reinforced through the lived experience.

Cognitive Policy Works is centrally concerned with the cognitive dimension of particular material policies and how the cognitive dimension — the often-unstated ideas behind material policies—shapes those policies. We are especially concerned with how change in those ideas point toward material policy changes." (