Born Online

From P2P Foundation
Jump to navigation Jump to search


Description

From trendwatching.com:

"The by-now-commonplace practice of letting customers customize and personalize an existing offline product online (from Nike ID to personalized M&Ms) is being joined by products that start out online-only, then find their way into the offline world."

Examples:

  1. Sims2 designs in H&M stores
  2. Stardoll avatar t-shirts via Spreadshirt