Connected Marketing
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Connected Marketing.
URL = http://www.connectedmarketing.org/
Description
"Connected marketing is the revolutionary new world of marketing communications, in which businesses connect and collaborate with people (employees, customers, consumers, etc.) rather than commanding and controlling them. Find out more here.
The principles and practice of connected marketing are presented in the new book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution."
More Information
Preview chapter at http://www.viralculture.com/pubs/seedtospread.htm