Social Media and Mobile Strategies for the Travel Industry 2011

• Survey/Report: Eyefortravel’s “Social Media and Mobile Strategies for the Travel Industry 2011″

URL = http://j.mp/e4tsf

Findings

"Here are some interesting findings we’d like to highlight:

1. Location-based services such as Foursquare will be huge this year. Almost half of all the airlines surveyed wish to increase their presence in location-based social networks in 2012 (they’re going to get you while you travel!)

2. Over 70% of travel marketers are using social media to “build their brands” – a typically “fluffy” or qualitative goal which often can’t be measured in concrete terms

3. More marketers (56% vs 45%) are confident of having unlocked useful data to measure ROI on their mobile strategies vs general social media strategies.

4. Almost 60% of marketers are either sure of the conversions to booking rate via Facebook or have a fair idea, which is rather impressive." (http://simpliflying.com/2012/infographic-how-travel-marketers-calculate-roi-on-social-media-and-why-the-future-is-mobile/)