Political Correctness

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Chris Rose:

"Commentators argue over what Political Correctness is but academic research shows it comes in several different forms, including ‘authoritarian’ and ‘egalitarian’ (see below). As mentioned in The Values Story of the Brexit Split Part 1 it seems to me that in values terms, ‘political correctness’ occurs when one values group projects it’s own values at others who do not share them, along with exhortation or censure in a do /say this – don’t do / say that – think this/ don’t think that way.

Any such projection is designed to be, and if it’s not designed to be it will be anyway taken as, intrusive and controlling at best, and at worst, intrusive, controlling and critical of the target ‘as a person’. In grand terms you could call it an attempt at ‘values hegemony’, and likely to cause rejection and resentment which can generate a backlash escalating into a ‘culture war’. Whether that becomes visible as a focused public debate or just smoulders as a resentment depends on the opportunity for it to become organised (as elections and referenda can do). Who ‘wins’ depends on numbers, activation and who controls ‘levers of power’ and influence. But as a rule, I’d advise against them as a campaign strategy: NGOs would do well to find alternatives to ‘PC’ as a route to change.

In the backwash from the Trump election and the continuing agonies of ‘Brexit’, the dynamics of ‘culture clashes’ have been much discussed. Recent books include National Populism by Roger Eatwell and Matthew Goodwin (2018, about the UK), and Cultural Evolution (2018 with a global perspective and a US slant), the latest values magnum opus by Ron Inglehart of the World Values Survey (his book Cultural Backlash with Pippa Norris is out next year). Both are worth reading," (http://threeworlds.campaignstrategy.org/wp-content/uploads/2018/12/Political-Correctness-Blog-C-Rose-Dec-18.pdf)