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• 08:08, 9 August 2025 Mbauwens talk contribs created page Media and Formal Cause (Created page with " '''* Book: McLuhan, Marshall, and Eric McLuhan. Media and Formal Cause. Gingko Press, 2011.''' URL = =Description= Published posthumously, Media and Formal Cause explores the Aristotelian concept of formal causation in relation to media theory. The McLuhans argue that media function as formal causes, structuring human perception and cognition in ways that transcend content. The book examines how different media environments—from oral traditions to digital networks...")