Harley-Davidson Fan Machine

= an example of Crowdsourced Advertising using Facebook

Example

"After the success of the campaign, late last year Harley-Davidson and V&S together decided to extend the creative call, creating a ‘Fan Machine’ app on its Facebook page, as below, tapping its almost 3 million fans on Facebook." (http://www.resultsfromcrowds.com/insights/harley-davidson-goes-direct-to-the-crowd-after-initial-success-with-creative-crowdsourcing/)