Social TV
Introductory Citation
Ynon Kreiz, (CEO of the Endemol):
“The ability to create content that will enable people to interface with each other, to connect, to recommend, to share and experience over television, is going to change the landscape of the industry.” [1]
Description
"it’s about merging your social media networks to the TV. It’s making TV social–again. It’s about taking the water cooler effect and making this virtual, it’s about the empowered consumer viewing content when and where they want, deciding who they want to share it with and being able to do this all in real time.In essence it is a term that describes technology that supports communication and social interaction in either the context of watching television, or related to TV content." (http://wcntransmedia.wordpress.com/2011/06/27/the-future-of-tv-is-social-the-revolution-is-coming-a-must-read-article-from-david-wasserman-digital-culture-blog/)