B-Corporation

= B-Corp’s are companies that desire a broader mandate than simply “maximizing shareholder wealth.”

URL = http://www.bcorporation.net/

Definition

"B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corporations are unlike traditional responsible businesses because they:

• Meet comprehensive and transparent social and environmental performance standards.

• Institutionalize stakeholder interests.

• Build collective voice though the power of a unifying brand."

(http://www.bcorporation.net/about)

Description

"In many states, if a corporate board or officer strays from the task of maximizing shareholder wealth, they could be tried for violating the law. B-Corporations view their responsibility to all stakeholders, not just shareholders. These stakeholders include employees, vendors, and their local community and environment. The B-Corp concept is sometimes referred to as the Triple Bottom Line: people, planet, profits." (http://www.microclesia.com/?p=517)