Strategies for Outreach

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Some p2p advocates argue that the global public awareness of p2p alternatives is not growing fast enough. Regardless of your position on that claim, there is a lot more that can be done to enhance the effectiveness of p2p outreach. This page exists to help define some positive future strategies.

A key part of the problem is that there are primarily 2 audiences for P2P outreach:

  • people who are already familiar with the idea
  • total newcomers

Problem

A key problem in current P2P outreach is the failure to distinguish between the distinct needs of these two audiences.

Solutions

Needs For New "Commoners"

  • a better way of filtering the volume of p2p examples that are newly created
  • more videos explaining the basics

Needs For Existing "Commoners"

  • a better way of filtering the volume of p2p examples that exist