Going Viral: Difference between revisions
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(Created page with " '''* Book: Going Viral. by Karine Nahon and Jeff Hemsley''' =Review= * Video book review by Joe Brewer at https://www.youtube.com/watch?v=o2VYD3DPqq0#t=45 [[Category:Netwo...") |
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'''* Book: Going Viral. by Karine Nahon and Jeff Hemsley''' | '''* Book: Going Viral. by Karine Nahon and Jeff Hemsley''' | ||
=Description= | |||
Joe Brewer: | |||
"The media landscape is richly complex and dynamic. Viral media events can seemingly come out of nowhere at any time and dominate the awareness of people. | |||
How do they work? What can campaigners learn about the patterns of sharing that make viral events possible? How can they be indicators for what is important and relevant in society at key moments in time? | |||
This book explores the academic literature in a highly accessible manner — a valuable resource for anyone seeking to spread ideas or study the evolution of culture." | |||
(http://www.changestrategistforhumanity.com/book-review-of-going-viral-by-karine-nahon-and-jeff-hemsley/) | |||
=Review= | =Review= | ||
Latest revision as of 01:37, 13 June 2014
* Book: Going Viral. by Karine Nahon and Jeff Hemsley
Description
Joe Brewer:
"The media landscape is richly complex and dynamic. Viral media events can seemingly come out of nowhere at any time and dominate the awareness of people.
How do they work? What can campaigners learn about the patterns of sharing that make viral events possible? How can they be indicators for what is important and relevant in society at key moments in time?
This book explores the academic literature in a highly accessible manner — a valuable resource for anyone seeking to spread ideas or study the evolution of culture." (http://www.changestrategistforhumanity.com/book-review-of-going-viral-by-karine-nahon-and-jeff-hemsley/)
Review
- Video book review by Joe Brewer at https://www.youtube.com/watch?v=o2VYD3DPqq0#t=45