Twitter Marketing Case Studies: Difference between revisions
Jump to navigation
Jump to search
(Created page with ' This article from the Off the Grid PR blog cites and describes four cases, amongst which Dell and Zappos. See at http://offthegrid-pr.com/socially-responsible-pr/2009/2/25/twit...') |
(Updated the piece with some contemporary examples.) |
||
| Line 4: | Line 4: | ||
See at http://offthegrid-pr.com/socially-responsible-pr/2009/2/25/twitter-on-emerging-business-case-studies-participatory-mark.html | See at http://offthegrid-pr.com/socially-responsible-pr/2009/2/25/twitter-on-emerging-business-case-studies-participatory-mark.html | ||
Originally published in 2008 this piece conducts an academic style analysis on the impact of social media marketing campaigns on various business' visibility, revenue, referrals and user interaction. Since that date many of the tools and techniques described have either become obsolete or evolved with feature changes to the core platforms. | |||
For more contemporary successful Twitter marketing case studies see the following resources from 2014: | |||
http://thenextweb.com/socialmedia/2011/05/15/successful-twitter-campaigns/ | |||
http://oursocialtimes.com/5-intriguing-twitter-marketing-case-studies/ | |||
[[Category:Cases]] | [[Category:Cases]] | ||
[[Category:Business]] | [[Category:Business]] | ||
Revision as of 13:09, 28 August 2014
This article from the Off the Grid PR blog cites and describes four cases, amongst which Dell and Zappos.
Originally published in 2008 this piece conducts an academic style analysis on the impact of social media marketing campaigns on various business' visibility, revenue, referrals and user interaction. Since that date many of the tools and techniques described have either become obsolete or evolved with feature changes to the core platforms.
For more contemporary successful Twitter marketing case studies see the following resources from 2014:
http://thenextweb.com/socialmedia/2011/05/15/successful-twitter-campaigns/ http://oursocialtimes.com/5-intriguing-twitter-marketing-case-studies/