Strategies for Outreach

Strategies for Outreach

Some p2p advocates argue that the global public awareness of p2p alternatives is not growing fast enough. Regardless of your position on that claim, there is a lot more that can be done to enhance the effectiveness of p2p outreach. This page exists to help define some positive future strategies.

A key part of the problem is that there are primarily 2 audiences for P2P outreach:

• people who are already familiar with the idea
• total newcomers

A key mistake in current outreach is the failure to distinguish between the distinct needs of these two audiences.

For new "commoners"

• a better way of filtering the volume of p2p examples that are newly created
• more videos explaining the basics

For existing "commoners":

• a better way of filtering the volume of p2p examples that exist