Competition Platforms

Description

Ross Dawson:

'The principle of competitions is very simply offering a prize for the winning entry to a defined task.

Online platforms now enablecompetitions to be run for a wide variety of small creative tasks. These tap large crowds of providers from which the best work can surface.

Based on information contained in the brief, individuals enter the contest, get feedback from the client, and submit revised entries if they wish. The client then chooses a winner who gets a pre-defined reward. (In some cases runners-up are also given prizes, or a broader range or participants are given payment for participating. The client gets the design or new idea and owns the copyright.)

There are a number of web platforms that facilitate this process, with some of them focusing on one particular area such as graphic design, video production, or data analytics. The platform has a pre-registered crowd of workers, and also provides the technology that allows the competition to be run effectively.

Example

• Sarah Sturtevant of Integrated Marketing Solutions posted a competition on Crowdspring, getting 122 entrants to compete for a $375 logo assignment. (p. 140, Getting Results from Crowds