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| | | See [[Asymmetric Competition]] |
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| =Description=
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| Umair Haque:
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| "Yesterday, the majority of competition was symmetrical: between players with relatively evenly matched resources and capabilities. Think Ford vs GM, P&G vs Unilever, or K-Mart vs Sears: the long march of the oligopolists.
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| That’s reflected in industrial era assumptions about competition that are still with us – King Kong sized competitors are who boardrooms should worry about most; pint-sized ones aren’t much of a threat.
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| Right? Wrong.
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| Today, its time for boardrooms to consider a troubling proposition. Competition is increasingly asymmetrical: pint-sized revolutionaries are able to pop seemingly out of nowhere and topple yesterday’s giants – fast.
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| Players playing by radically new rules are rewriting the rules of strategy. And I think the Obama campaign is one of the best examples of the rise of asymmetrical competition.
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| Yes, startups have always challenged incumbents. So what makes asymmetrical competition different? First, rarely before new and lateral entrants been able to upset incumbents so decisively – to actually put them out of commission. Second, rarely have they been able to dominate entire industries with such speed. Third, almost never before have so many revolutionaries threatened so many incumbents across a broad sweep of industries. Fourth, in asymmetrical contests, yesterday’s sources of advantage become today’s sources of disadvantage.
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| Let’s discuss just two aspects of asymmetrical competition that challenge orthodox approaches to strategy: how resources are built, and how important DNA is.
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| Obama’s campaign didn’t have any of the resources Hillary’s did, to begin with – not cash, not experience, not a brand, not relationships, not Bill. Yet, he was able to accumulate these resources at light-speed.
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| How? By learning to leverage resources at the edges, instead of the core."
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| (http://discussionleader.hbsp.com/haque/2008/06/the_rise_of_asymmetrical_compe.html)
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| [[Category:Encyclopedia]] | |
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| [[Category:Business]]
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