Media and Formal Cause: Difference between revisions
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(Created page with " '''* Book: McLuhan, Marshall, and Eric McLuhan. Media and Formal Cause. Gingko Press, 2011.''' URL = =Description= Published posthumously, Media and Formal Cause explores the Aristotelian concept of formal causation in relation to media theory. The McLuhans argue that media function as formal causes, structuring human perception and cognition in ways that transcend content. The book examines how different media environments—from oral traditions to digital networks...") |
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Latest revision as of 08:08, 9 August 2025
* Book: McLuhan, Marshall, and Eric McLuhan. Media and Formal Cause. Gingko Press, 2011.
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Description
Published posthumously, Media and Formal Cause explores the Aristotelian concept of formal causation in relation to media theory. The McLuhans argue that media function as formal causes, structuring human perception and cognition in ways that transcend content. The book examines how different media environments—from oral traditions to digital networks—reshape thought patterns, social organization, and cultural evolution. It serves as a deeper philosophical foundation for McLuhan’s earlier work, emphasizing the role of media as active agents rather than passive tools.