Strategies for Outreach

Some p2p advocates argue that the global public awareness of p2p alternatives is not growing fast enough. Regardless of your position on that claim, there is a lot more that can be done to enhance the effectiveness of p2p outreach. This page exists to help define some positive future strategies.

Problem

A key problem in current P2P outreach is the failure to distinguish between the distinct needs of these two audiences.

• people who are already familiar with the idea
• total newcomers

Solutions

Needs For All "Commoners"

• a (reasonably) comprehensive global map of P2P projects worldwide, available publicly online

Needs For New "Commoners"

• a better way of filtering the volume of p2p examples that are newly created
• more videos explaining the basics
• helping individuals find other individuals to talk over P2P ideas, relating these to their lives
  • these individuals may be outreach people
  • or they may be peers with intersecting interests

Needs For Existing "Commoners"

• a better way of filtering the volume of p2p examples that exist
• developing and promoting an inclusive culture (while not being over permissive) where people appreciate each other