Strategies for Outreach

Some p2p advocates argue that the global public awareness of p2p alternatives is not growing fast enough. Regardless of your position on that claim, there is a lot more that can be done to enhance the effectiveness of p2p outreach. This page exists to help define some positive future strategies.

A key part of the problem is that there are primarily 2 audiences for P2P outreach:

• people who are already familiar with the idea
• total newcomers

A key mistake in current P2P outreach is the failure to distinguish between the distinct needs of these two audiences.

Needs For New "Commoners"

• a better way of filtering the volume of p2p examples that are newly created
• more videos explaining the basics

Needs For Existing "Commoners"

• a better way of filtering the volume of p2p examples that exist