User-Driven Advertizing

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User-driven advertising

Increasingly, users are themselves distributing information about products and services that they appreciate, see the Wired article on a famous user-made iPod ad, at http://www.wired.com/news/mac/0,2125,66001,00.html? ;


More Information

  1. Companies are also learning to use (and abuse) these communities of 'passionate consumers', according to this report in Le Monde, at http://www.lemonde.fr/web/article/0,[email protected],36-396272,0.html
  2. Users are also producting ads themselves, see User-created Advertizing
  3. a platform for user-driven ads, http://news.thomasnet.com/fullstory/Web-Based-Platform-enables-user-driven-advertising-508898