= "A True Price is the market price plus the social and environmental costs of a product". 
URL = https://trueprice.org/
"2020 was the year of corona. The global interdependence shared the true cost of a local meat market with the world, destroying some 1.3 million lives, a multitude of healthy lives and decades of economic progress. 2020 also marked the opening of the world’s first True Price Store, and the world’s first supermarket. Here consumers can actually see and pay the true price! In 2021, join our growing movement of consumers, businesses, institutions that want to see and improve the True Price of products. We are building the open source Global True Price Standard. We do this via the True Price Foundation."