REFF (RomaEuropaFakeFactory) – Art is Open Source

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REMIXine Compound – REFF Augmented Reality Drug, 2011 (Photograph by Pau Ros)
REFF Remix The World! Reinvent Reality! Exhibition at Furtherfield Gallery, 25 Feb-26 Mar 2011 (Photograph by Pau Ros)


Created through Art Is Open Source and FakePress (other projects by artist duo Salvatore Iaconesi and Oriana Persico.), REFF (Roma Europa Fake Factory) self-consciously perform a range of apparently institutionalised activities across the arts sector. Provoked by the work of an Italian organisation who apparently misunderstood the collaborative ‘mash-up’ nature of digital culture, they established projects experimenting with remixing, re-enactment and fakery. Some of REFF’s outputs include an international Media art competition; a global education scheme; Open Source Software; and an ‘augmented reality’ drug. Central to REFF is MACME, their Open Source publishing platform which (by allowing contributors to incorporate codes read by smartphones within their essays and link to updatable online content) transforms information sharing and restyles the concept of publishing. REFF is set to demonstrate that like their hallucinogenic drug, in the right doses, Open Source culture can help to remix the world and reinvent reality.

More Information

REFF (RomaEuropaFakeFactory):
Art is Open Source:

REFF Remix The World! Reinvent Reality! Exhibition:

REFF in the world:

REFF Youth Program:


REFF Book:
(info gen - press kit)



Shop-dropping with Patrick Lichty

Credits: Art is Open Source, January 2011
Opening @Furtherfield: Credits: Pablo Robertson, 25 February 2011

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