Moral Economy

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Henry Jenkins:

" "Moral economy" refers to the social expectations, emotional investments, and cultural transactions which create a shared understanding between all participants within an economic exchange. The moral economy which governed old media companies has broken down and there are conflicting expectations about what new relationships should look like. The risks for companies are high, since alienated consumers have other options for accessing media content. The risks for consumers are equally high, since legal sanctions can stifle the emerging participatory culture." (

More Information

  1. Essay on the moral economy of Fan Fiction by Henry Jenkins and Joshua Green:
  2. Book: Convergence Culture