"The concept of a fractal company (Ger. die Fraktale Fabrik) was first introduced by Hans-Jürgen Warnecke:
In Warnecke’s sense a fractal is an autonomous organizational unit that has its objectives and a function that can be clearly described. Typical characteristics of a fractal are self-similarity, self-organization and self-optimization.
Self-similarity means that the goals of particular fractals (from the individual in the organization, until the organization as a whole) match into a harmonic mutual objective." (hrcak.srce.hr/file/113963)