Forest Ethics

URL = http://www.forestethics.org/

Description

David Eaves:

"another organizations started and staffed by young people. Canadians may consistently rank the environment as one of Canada’s top priorities and yet inaction consistently wins out. So ForestEthics bypasses government altogether and combines the power protesters with that of market forces to improve logging practices and save forests. It identifies corporations — such as Victoria’s Secret, with its vast catalogue distribution — whose consumption shapes the paper industry. It then offers these corporations a choice: cooperate and reform their practices or face painful protests and boycotts. For those that cooperate, ForestEthics works with the multinational’s procurement department to help it adopt more sustainable practices. This has given ForestEthics direct influence over the forestry industry practices, since logging companies pay attention to their largest customers." (http://eaves.ca/2009/08/14/eat-the-young/)