Ethereum Naming Service

Description

Via J.P. Morgan:

"Ethereum Naming Service (ENS), Unstoppable Domains, Lens handle, and several other naming services offer ways for users to add human-readable names to their public addresses. These services create a simplified and human-centric Web3 experience, because public addresses can be difficult to remember and share.

ENS is a naming system based on the Ethereum blockchain that enables users to represent their 42-character Ethereum public address using their ENS name. For instance, Jane Smith can create custom ENS identities to represent her personal and professional life. ENS not only encompasses Ethereum public addresses but it can also encompass addresses of several blockchains, Twitter handles, website URLs, email addresses, and Discord handles."

(https://www.jpmorgan.com/onyx/documents/Digital-identity-assessing-web3s-building-blocks.pdf)