= "Colony.io makes it easy for people all over the world to build companies together online": "Colony is a social collaboration platform for distributed organisations. Users can start projects online and build a workforce to help make them a reality".
URL = http://colony.io/
"The hierarchical company is outdated. It is inefficient at scale and is incompatible with the kinds of distributed, scalable organisations the internet should allow.
Colony provides a new approach: a software platform for web and mobile which enables peer-to-peer organisations by providing structure and discipline.
Talent is highly distributed, yet opportunity is highly centralised.
Many people would like to start or work on startups, and though starting up is easier than ever, there are still significant barriers to entry.
Consequently, the passion, talent, and energy these people might otherwise commit to commercial projects are often channeled into online communities, free open source software projects and other hobbies.
Colony is a social collaboration platform for distributed organisations. Users can start projects online and build a workforce to help make them a reality.
Because it aligns the incentives of the workforce around being productive, it is possible for people anywhere in the world to work on a project without the need for hierarchical management.
The platform incentivises users to compete to be the most skilled and productive workers by distributing cryptoequity in proportion to the value of each user’s contribution.
The platform automates the project management process, aggregating the collective intelligence of the workforce in suggesting tasks, making decisions, assigning tasks to the best candidates and providing feedback on people’s work.
Every aspect of the platform employs game mechanics and behavioural design to ensure a compelling experience which encourages repeat engagement."