= entertainment produced by peer groups
From a Nokia-commissioned study:
"Nokia's recent study, entitled "A Glimpse of the Next Episode," carried out by The Future Laboratory, interviewed trend-setting consumers from 17 countries about their digital behaviors and lifestyles signposting emerging entertainment trends. Combining views from industry leading figures with Nokia's own research from its 900 million consumers around the world, Nokia has constructed a global picture of what it believes entertainment will look like over the next five years.
"From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call 'Circular'. The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups -- a form of collaborative social media," said Mark Selby, Nokia's VP of multimedia, in a prepared statement." (http://www.informationweek.com/blog/main/archives/2007/12/where_will_you.html)
Some factoids from Nokia's research tell us:
# 23% buy movies in digital format # 35% buy music on MP3 files # 25% buy music on mobile devices # 39% watch TV on the Internet # 23% watch TV on mobile devices # 46% regularly use IM, 37% on a mobile device # 29% regularly blog # 28% regularly access social networking sites # 22% connect using technologies such as Skype # 17% take part in Multiplayer Online Role Playing Games # 17% upload to the Internet from a mobile device