Campbell Mithun on Sharing Attitudes 2012
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Video via http://www.youtube.com/watch?feature=player_embedded&v=atk2AyL9KF0
Description
"What does the growing trend of collaborative consumption mean for marketers? In this video, Campbell Mithun presents data (and insights) gathered from a national quantitative survey on consumer attitudes about the growing trend. (Campbell Mithun partnered with Carbonview Research to conduct the study in January 2012.)"