"Bandcamp was co-founded by Ethan Diamond as a site for musicians.
The principle behind bandcamp is if you want to support musicians then pay them directly, not pay a global corporation in the hope that something trickles down to the artists.
Two years ago, I found few artists knew about bandcamp, now I am finding more and more do, and it offers both them and their fans a very good deal. And yet what is strange, they are still directing fans anywhere other than bandcamp, even when they themselves are on bandcamp.
It is not only they and their fans, by directing to bandcamp, they benefit all the other independent artists who are on bandcamp.
If you have the resources to record an album and if not, play a few gigs, crowd source, then you do not need a record label.
Sometimes artists have their own kludgy media player on their website. Why re-invent an inferior wheel, when you can embed bandcamp media player?
From the perspective of the fans, you can listen to an album on-line, the entire album in reasonable quality mp3 128 unlike Amazon or iTunes where all you get is a few seconds lofi sample." (https://medium.com/dark-mountain/bandcamp-58c52e091124)