User Generated Context

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= users are less generating original content, than they are creating additional context as complement to professionally produced content



Harold Jarche, on the context for learning:

"Creating good content on a platform that lets users (teachers & learners) add context may be the the real killer application in education. Content developers and institutions have been so concerned with protecting their content that they don’t see where the real value lies. Letting others add more context will only increase the value of their content." (


Umair Haque:

"For content players and publishers, user generated context means that connected consumers aren’t their competitors – but are vital, essential complementors, who create very real value for them. The more context there is, the greater demand for their content is likely to be. That means that it’s vital for content players to explode the amount of context connected consumers create about them." (

More Information

  1. Umair Haque,
  2. Learning should be hackable: