Return On Attention

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= an internalized enterprise measure of value


Description

"The questions that ROA may help organizations address is “in trems of return on attention, is how much effort and resources are needed to gain the attention of participants, and how much value have we generated from that attention over what period of time? What’s the productivity of that attention in terms of value received for effort and time invested?”


More Information

  1. The Attention Economy
  2. The Attraction Economy