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Massimo Menichinelli:

"Openwear is the new open source concept and community in course of developing by EDUfashion, a two-year project for the development of a collaborative platform for fashion creation and continuous education emphasizing skill-sharing and ethical branding. It is born out of the collaboration of Poper - a social communication studio based in Ljubljana – Ethical Economy – the company based in London providing web tools to build ethically significant relations, and 3 universities from Italy (Faculty of Political Science in Milano), Slovenia (Faculty of Natural Sciences in Ljubljana) and Denmark (Copenhagen Business School).

In Openwear’s online space, small fashion producers, designers, stylists, students, interns,tailors, photographers, models, crafters, sewing cafes, silk-screen printers, fashion schools and others will all be able to open their own web space and personal profile, have access to the service and tools made available by the community, network, learn but also take part to the first collaborative, peer-produced, open-source fashion brand and its collections.

For the first time, the result of the innovative process of crowdsourcing will not be owned by a particular firm or company because the owners will be the community itself."

More Information

  1. Openwear is mentioned here at
  2. Interview with co-founders Zoe Romano and Bertram Niessen, at