Anne McCrossan on Reinventing the Organization

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TEDxPennQuarter video presentation via


"Anne's a specialist in organizational and brand development, a speaker, author and the founder of Visceral Business. She wrote the Changethis manifesto 'Cracking the Genetic Code: A New Way Forward for Organizations' and is shifting the way businesses develop, biologically instead of mechanically, so they can work indigenously with stakeholders and audiences and thrive in the semantic age."