Customer Network Value
Description
"Companies think about total customer value, so will treat you differently if they think you’ll spend more in the future. Now they understand that your value includes the customers they will refer to you. Sometimes called the ‘customer network value’. The total market now is probably $100 million, but spread across several companies." (http://www.futureofinfluencesummit.com/blog/panel-discussion-business-models-for-influence-and-reputation/)