Designing for Transformation

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  • Book: Designing for Transformation: Stories, principles and practical ways in which we can innovate to a better future (No Straight Lines Project). By Alan Moore

URL = (Kindle ed.)


"Dynamic, disruptive and systemic change is presenting businesses and organisations with extraordinary challenges that are economic, technological, societal and cultural ­ all are conjoined and hence complex. How do today¹s organisations innovate to adapt in an uncertain world?

The world we live in today, without a doubt, could fittingly be described as Œthe last of the Kodak moments¹. Squeezing efficiency out of the old way of doing things will not build a brighter future. There is a growing realisation that we are faced with a pressing design challenge of Œwhat next¹ looks like for businesses and organisations; a need to upgrade to be able to belong to the extraordinary human evolution that points towards a more participatory, co-operative and regenerative model of our society."


Introduction: the last of our Kodak moments

The challenge of living in an ambiguous world

The trilemma of our current age

A new organizational / social / economic model

To be part of the future you have to hack it


The hacker ethic and the craftsman

Be realistic imagine the impossible then create it

The six principles of No Straight Lines:

[1] Ambiguity

[2] Adaptiveness

[3] Openness

[4] Participatory cultures and tools

[5] Craftsmanship

[6] Epic: designing for transformation

Stories of Transformation

How the Nova Scotia public health care system transformed itself through people power.

Not a management consultant in sight

Better decision-making Greater commitment

Individual growth

More agility

The aesthetics of designing for participatory leadership

How Patients Know Best is transforming the way patients and clinicians¹ manage chronic disease

An innovative approach to leadership and innovation

So how do we transform to get from here to there? They story of the birth of the Transformation LAB

The human process of design: from managers to craftsmen, from ambiguity to epic"

More Information

Video of a Transformation LAB