Clay Shirky on the End of the Audience
“Clay Shirky, Writer, Consultant & Teacher on New Technology & Social Media, presents "The End of The Audience" at BrandConnect:12 in New York.
The 20th century media model, with professional producers and amateur consumers, has been replaced by a far more variable and chaotic landscape in which consumers can now be producers and distributors, and where previously atomized individuals can now operate in groups. We are seeing the rise of collaborative projects, crowdfunded businesses, and rapid publicity campaigns run by volunteers. To operate in this environment, organizations now have to understand, and respect, the motivations of the billion new participants in the contemporary media ecosystem.”