User-Created Advertizing

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User-driven Advertizing refers to ads that are circulated by users.

But they can also be produced by users, invited or not by brands.


Examples

Sourced from http://www.trendwatching.com/trends/CUSTOMER-MADE.htm:

Corporate Iniatives

The Converse Gallery at http://www.conversegallery.com/

  1. L’Oreal’s You Make The Commercial #FireFox’s Flicks
  2. MasterCard’s Write a Priceless Ad
  3. JetBlue’s Travel Stories
  4. McDonalds’ Global Casting
  5. Ruffels (in Turkey), http://www.rufflesidea-logy.com/


Examples of commercials

For Nike, at http://www.jaffejuice.com/2005/04/tiger_did_it_ak.html