= aims to… make borrowing, renting, and trying a standard consumer option and practice. We want to eradicate excess and uncertain consumption by providing the safest way for people to borrow or rent what they need anywhere from anyone.
"the easiest way to explain SnapGoods is … we make it simple and safe to rent or borrow anything from anyone, particularly if you are a creative (film, photo, music), a DIY-er, or a gadget geek with a penchant for the bleeding edge.
The biggest misperception about SnapGoods is… that the lender’s stuff is at great risk of getting lost or damaged. We manage that risk through a cool, proprietary validation scheme and offer a unique SnapGoods guarantee that makes the lender whole in the event of any issues." (http://www.collaborativeconsumption.com/archives/the-movement/ron_j_williams_founder_of_snapgoods.php)