Long Tail of Philanthropy
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Graph 1, The Long Tail of Giving, at http://1.bp.blogspot.com/_RlU6z0YeKjg/TA0adoIbqfI/AAAAAAAAAw8/XheL4VeNwtk/s1600/LTG.jpg
Graph 2. The Long Tail of Receiving at http://2.bp.blogspot.com/_RlU6z0YeKjg/TA0ad_aracI/AAAAAAAAAxE/KNCEQgPwSZI/s1600/LTR.jpg
Commentary at http://blogs.cisco.com/socialmedia/networked-philanthropy/