= Living Lab approach where everyday people take part in the design processes. 
From the Wikipedia:
"a Living lab rather constitutes an experiential environment, which could be compared to the concept of experiential learning, where users are immersed in a creative social space for designing and experiencing their own future.
Living labs could also be used by policy makers and users/citizens for designing, exploring, experiencing and refining new policies and regulations in real-life scenarios for evaluating their potential impacts before their implementations." (http://en.wikipedia.org/wiki/Living_lab)