Lego Ideas

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Description

"LEGO Ideas is an online platform, where users can propose ideas for a new set. Many users visit the site to check out the ideas, and users can support the ideas they like. Ideas that are supported be more than 10.000 people are included in a review, which takes place three times annually. Typically, in the project so far, there have been 4-8 candidates, which qualify. Of those, one or two have been selected to be developed into official products.

The inventor is matched with a designer from the company, whose job it is to ensure that the idea/project is “translated” into a LEGO product that will satisfy the high professional quality required in an official product. When the set is launched, the inventor receives 1% of the net sales.

The sets, which are crowdsourced from users through LEGO ideas are produced in volumes that are comparable to regular, internally developed LEGO sets, and the sales are also comparable to regular sets.

The LEGO ideas website currently has over 100.000 registered users, and 9.000 user developed projects are currently published on the site. Monthly, there is about half a million visits to the site." (http://we-economy.net/?page_id=542)


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