Going Viral

* Book: Going Viral. by Karine Nahon and Jeff Hemsley

Description

Joe Brewer:

"The media landscape is richly complex and dynamic. Viral media events can seemingly come out of nowhere at any time and dominate the awareness of people.

How do they work? What can campaigners learn about the patterns of sharing that make viral events possible? How can they be indicators for what is important and relevant in society at key moments in time?

This book explores the academic literature in a highly accessible manner — a valuable resource for anyone seeking to spread ideas or study the evolution of culture." (http://www.changestrategistforhumanity.com/book-review-of-going-viral-by-karine-nahon-and-jeff-hemsley/)

Review

• Video book review by Joe Brewer at https://www.youtube.com/watch?v=o2VYD3DPqq0#t=45