Future Of Music

Book: Leonhard, Gerd. The Future of Music

Description

"This book is a “must-have” for everyone in the music business and for those who want to know, how music could be like in 2015. According to Gerd (and co-author David Kusek) “music is thriving” like never before. It´s the “entertainment professionals [that] stifle new technology”. Always the same reaction: with records, the radio, the VCR, and now P2P technology. The Future Of Music provides one of the most detailed visions of where the music business is heading with speedy mobile devices and ever-present broadband behind it. Music Like Water - the bottom line of the book - is a “license model [that] would (…) free up just about all of the music in the world to consumers … forever … on any device [and] compensate artists and song writers more efficiently than today´s model. Music Like Water feels like free, makes labels less important and the music market much bigger than it is today." (http://thinnerism.cc/2007/10/28/music20-overview-–-part-1-gerd-leonhard-„music-like-water“-and-sonific/)