Four Elementary Forms of Sociality

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* Essay: The Four Elementary Forms of Sociality: Framework for a Unified Theory of Social Relations. By Alan Page Fiske. Psychological Review 1992, Vol. 99, No. 4, 689-723

URL = http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.455.7462&rep=rep1&type=pdf

Abstract

"The motivation, planning, production, comprehension, coordination, and evaluation of human social life may be based largely on combinations of 4 psychological models. In communal sharing, people treat all members of a category as equivalent. In authority ranking, people attend to their positions in a linear ordering. In equality matching, people keep track of the imbalances among them. In market pricing, people orient to ratio values. Cultures use different rules to implement the 4 models. In addition to an array of inductive evidence from many cultures and approaches, the theory has been supported by ethnographic field work and 19 experimental studies using 7 different methods testing 6 different cognitive predictions on a wide range of subjects from 5 cultures."