End-makers
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= concept to be contrasted with that of end-users.
Citation
...it makes less and less sense to be thinking in terms of "end-users" and to be creating knowledge-jukeboxes for them. It makes more and more sense to be designing for "end-makers"
- Willard McCarty [1]
From a discussion by Doc Searls at http://doc.weblogs.com/2007/05/14#whyIKeepBlogging