"DIYcouture has made an unusual clothing collection: rather than purchasing a garment, the DIYcouture customer purchases a book containing a set of simple, visual instructions, which help them to make that garment themselves.
The books remove the need for complex sewing patterns. Diagrams and pictures take the maker through the creation process, so that unique, personally fitted pieces of clothing are accessible to anyone.
The DIYcouture collection consists of twelve simple, classic pieces that can be almost endlessly re-invented.
These form the seed of an infinite, mushrooming mega collection by a multitude of makers. Each of the pieces is a possibility brought to life again and again in a new incarnation by every person that chooses to sew it themselves.
Inspired by the thousands of invisible pairs of hands around the globe that make the clothes we buy, DIYcouture hopes to inspire people to turn off their screens and get up to their elbows in the 3-dimensional world of creation. It supports the slow revolution. Helping people to produce garments that are precious, rather than disposable, this is the antithesis of fast-fashion." (http://www.diy-couture.co.uk/about.html)