Crowdsourcing Critical Success Factor Model
Article: Crowdsourcing Critical Success Factor Model. Ankit Sharma.
URL = http://irevolution.files.wordpress.com/2010/05/working-paper1.pdf
Description
Patrick Philippe Meier:
"My colleague Ankit Sharma at the London School of Economics (LSE) recently sent me his research paper entitled “Crowdsourcing Critical Success Factor Model” (PDF). It’s definitely worth a read. Ankit is interested in better understanding the “dynamic and innovative discipline of crowdsourcing by developing a critical success factor model for it.” He focuses specifically on mobile crowdsourcing and does a great job unpacking the term.
Ankit first reviews four crowdsourcing projects to inform the development of his critical success model: txtEagle, Ushahidi, Peer Water Exchange and mCollect. He then notes the crucial difference between outsourcing and crowdsourcing. The latter’s success is dependent on the scale of crowd participation. This means that incentives need to tailored to recruit the most effective collaborators while “the motive of the crowd needs to be aligned with the long term objective of the crowdsourcing initiative.” To this end, Ankit defines successful crowdsourcing in terms of participation.
Ensuring participation requires that the motives of the of the crowd be directly aligned with the long term objectives of the crowdsourcing initiative. “Additionally, to promote participation the users must use and accept the technology of crowdsourcing.” (http://irevolution.wordpress.com/2010/05/05/towards-a-model-for-successful-crowdsourcing/)